Recent study by Futurestores identified that 94% of retailers have used or currently use digital signage to improve the customer experience ranging from static poster boards and video loops through to dynamic virtual reality and touchscreens.
Changes to consumer expectations as a result of the Covid pandemic has seen a drive towards interaction using QR Codes.
The team at Clevertouch Technologies have taken their QR Code functionality to the next level, releasing a Virtual Button feature which offers both the retail team and the consumer the ability to use personal devices to manage the experience by controlling the content on digital signage screens.
Gone are the days where schedules dictated what was on the screen at any given time. The retail team can have a set of display content options based on factors such as demographic, environment and seasonal changes.
Imagine, it is a warm Summer’s day and the signage is set at hats and sunscreen when the weather changes swiftly. A Virtual Button, at a single touch from the store tablet or mobile, change the content to a set promotion for umbrella’s and rain poncho’s.
Alternatively, consumers can scan a QR Code on the digital signage screen and a range of Virtual Buttons appear on their personal device. They can select their product or range of interest, prese the Virtual Button and view the promotion making for a more immersive personalised experience.
When digital signage can increase sales by 29% the immersive experience delivered by CleverLive Virtual Buttons is a value add to any retailer.