Wayfinding for Retail
Make it effortless for shoppers to navigate your store with Clevertouch digital signage. Our touch and non-touch screens guide customers to products, departments, and promotions, creating a seamless, engaging shopping experience while boosting discovery and sales.
Interactive wayfinding. With CL Touch Totem, shoppers can explore your store interactively, clicking through categories, departments, or product locations to find exactly what they want. Interactive wayfinding reduces frustration, encourages exploration, and keeps customers engaged, while allowing you to highlight promotions or featured products along the route.
Non-touch wayfinding. The Clevertouch range of non-touch commercial displays includes QR code functionality. Scan to open maps or product information on their mobile devices for independent navigation and convenient access to promotions and information.
Why wayfinding matters for retail.
Why wayfinding matters for retail.
Wayfinding improves foot traffic flow, highlights promotions and encourages exploration. Shoppers find what they need faster, discover more products and enjoy an engaging store experience, helping you to boost engagement and drive sales across your store.
Interactive wayfinding displays can guide visitors to departments, promote special offers, highlight seasonal campaigns and encourage customers to discover more of your store.
Got questions? We’ve got answers.
What is retail wayfinding digital signage?
Retail wayfinding uses touch or non-touch screens to guide shoppers to products, departments, or promotions. It creates a seamless, engaging shopping experience while improving product discovery and driving sales.
How does interactive wayfinding work?
With the CL Touch Totem, shoppers can click through categories, departments, or product locations to find exactly what they want. Interactive wayfinding reduces frustration, encourages exploration, and allows you to highlight promotions along the route.
Can non-touch displays provide wayfinding?
Yes. Non-touch Clevertouch displays can use QR codes, enabling shoppers to scan and open maps or product information on their mobile devices for independent navigation. This makes finding products easy and convenient.
Why is wayfinding important for retail stores?
Wayfinding improves foot traffic flow, helps shoppers find what they need faster, and encourages shoppers to discover additional products. It creates a positive, engaging shopping experience, boosts engagement, and drives sales.
Can wayfinding displays highlight promotions?
Absolutely. Both interactive and non-touch displays allow retailers to showcase promotions, featured products, or special offers along the shopper’s route, increasing exposure and potential sales.
Are Clevertouch wayfinding solutions suitable for all store sizes?
Yes. They work for single locations, large department stores, and multi-store retail environments, adapting to the size and layout of your store.
How easy is it to update wayfinding content?
With Clevertouch digital signage, content can be updated centrally and in real time, ensuring maps, product locations, and promotions are always accurate and up-to-date.
