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BBR Optometry

BBR Optometry is a leading optical service provider specialising in the latest eye care technology. Servicing clients in and around Hereford, England with eye care examinations, dispensing of prescription glasses, and retail distribution of popular sunglass brands, BBR Optometry offer a professional and personalised approach.


In 2015, BBR Optometry selected Clevertouch to deploy their digital signage solution across the company’s three-level practice. The Clevertouch Cloud solution was selected to replace an existing signage system that was old, difficult to update, and limited by it's existing content display.​​​​​​​


To deploy a contemporary, easy to use digital signage solution that could engage with existing patients using internal screens and potentially entice new patients into the practice using street-facing screens.

Selection process

Clevertouch was recommended by BBR’s IT Systems Provider. As the selected service provider, Clevertouch demonstrated:

  • Future-proofing software
  • Flexible content editing with a cloud solution
  • Integration with existing in-house software A simple and consistent deployment method

Clevertouch solution

Clevertouch supplied a complete software solution with a media player hardware bundle that could be easily installed and connected for swift implementation.


  • Site License for CleverLive software suite and 7 media players.

Unique Features:

  • Cloud-based centralised account
  • Multiple users - delegated content zones for updating by other departments
  • Design tool software
  • The ability to display on landscape or portrait screens
  • Unlimited multimedia zones to display engaging internal communications message

The results

Clevertouch was deployed across the three levels of the BBR Optometry premises and combines various screens sizes and set-up shapes including dual screens, portrait layouts and landscape mounting. Street facing screens provide advertising content with eye-catching images to capture the interest of passers-by.

Internal screens across multiple floors display information for patients including services offered, videos, live news feeds, and advertising.

The project rollout has proven to deliver an internal digital signage solution that performs successfully.

"Clevertouch products have enabled us to communicate with our patients, and the general public, in a new and exciting way. Patients regularly comment on the screens and content, especially enjoying the videos."

Spotlight product

Pro V4 and supporting software was chosen for this installation

Learn more

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