For many years, Clevertouch exhibited independently at the industry’s largest technology events, including ISE and Bett. These shows played an important role in building brand awareness and introducing our solutions to new audiences. As the industry has changed, so have the needs of visitors, and the way organisations prefer to evaluate technology.
Today, the most productive and valuable conversations rarely happen on busy exhibition stands. They happen in focused environments where customers can see real workflows, understand platforms deeply, compare options, and involve multiple stakeholders without interruption.
This shift in customer behaviour is why Clevertouch has evolved its exhibition strategy. Instead of operating large, standalone stands, we now:
Showcase our technology on partner and distributor stands (such as Charmex at ISE)
Host private VIP rooms near major events for project-led discussions
Use our dedicated international showrooms for deeper demonstrations throughout the year
Focus resources on long-term customer experience rather than short-term visibility
Here’s why this approach delivers better value for the organisations we support.
1. Visitors Want Meaningful Conversations, Not Crowded Stand Interactions
Exhibition halls are excellent for visibility, but not ideal for in-depth discussions. When customers want to talk through signage strategy, sustainability targets, multi-site deployment, device management, procurement timelines, or integration requirements, they need space and dedicated time.
Private environments provide:
Longer, uninterrupted meetings
Practical demonstrations without background noise
Confidential discussions around real-world environments or active projects
Time with technical specialists, product managers, and strategic leads
This is increasingly how buyers prefer to evaluate complex ecosystems like CleverLive, CL Pro 2, or estate-wide deployment workflows.
2. Our VIP Rooms Offer the Level of Detail Visitors Now Expect at Events
Rather than competing with visual noise on the show floor, our VIP rooms offer a calmer, more controlled environment, allowing visitors to experience:
Digital signage features and workflows from start to finish
Commercial display demonstrations in stable lighting conditions
Discussions around multi-site device management
Clear comparisons between signage, scheduling, and automation workflows
Sustainability initiatives and lifecycle planning
This approach creates a far more accurate and realistic view of how Clevertouch solutions operate in real environments.
3. Exhibiting via Trusted Distributors Strengthens Regional Partnerships
Instead of hosting our own large stands, Clevertouch now showcases hardware and cloud solutions through partners who understand their local markets.
For example:
Clevertouch technology is on display at Charmex’s stand (3M820) at ISE
Regional distributors showcase our solutions at country-specific events
Partners handle local market questions, fulfilment models, and customer support needs more effectively
This approach supports our channel-first strategy, helping customers receive more tailored engagement.
4. The Decision to Step Away From BETT
As BETT evolved, its visitor profile shifted. Increasingly:
The show became filled with large-scale, high-cost builds
Footfall became more dominated by students and casual attendees rather than decision-makers
Customer expectations moved toward deeper, project-led conversations instead of general demonstrations
We recognised that the environments that produce the best outcomes for customers are not crowded education expos, but structured sessions where the right people are in the room.
This led us to step away from standalone BETT stands and toward more purposeful engagement pathways.
5. Our International Showrooms Offer a Better Way to Experience Clevertouch
Instead of relying on once-a-year exhibitions, customers now visit our international showrooms where we can provide:
Hands-on demonstrations across our entire ecosystem
Real signage and communication workflows
Meeting room, signage, and totem displays set up exactly as they would be in a live environment
A full Clevertouch experience without time constraints
Tailored sessions for leadership teams, IT, marketing, facilities, and operations
Whether customers are in the UK, Europe, the Middle East, or beyond, our showrooms offer consistent environments for deeper evaluations and multi-stakeholder visits.
6. Better Use of Resources Creates Better Long-Term Customer Value
Large, high-traffic exhibition booths require significant investment in build, logistics, staffing, storage, and onsite operations. Redirecting these resources allows us to invest more directly into:
Product development
Customer-facing teams
Sustainability initiatives
Training and education
Showroom environments
Partner support
This ensures our investment delivers long-term value rather than concentrating it into a three-day event.
7. A More Effective Strategy for Multi-Site Organisations
Organisations rarely come to shows looking to purchase a single display. They come to understand:
Connected ecosystems
Multi-site digital signage management
Device management capabilities
Brand consistency across large estates
Sustainability expectations
Lifecycle value
Regional support structures
These discussions require depth, privacy, and the right experts in the room, which a show floor simply cannot offer.
Where You Can Meet Clevertouch
Visitors can still see our solutions at major events, but with a more structured and valuable experience.
At ISE 2026:
Products showcased on the Charmex stand (3M820)
Private Clevertouch VIP Room at SB Plaza Europa (book by email)
At Bett 2026:
Products showcased on various partner stands
Our team on the show floor for meetings (get in touch to arrange a meeting time)
Across the UK and internationally:
Full ecosystem demonstrations available in our international showrooms
Suitable for detailed walkthroughs and multi-team evaluations
Across Europe and globally:
Demonstrated through our distributor and reseller networks
Supported by regional product specialists
