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Rising Success of Digital Signage in Hospitality

Digital signage is changing the face of the hospitality industry.  This dynamic and cost-effective technology enables restaurants to capture passing foot traffic, enhance consumer engagement, and ultimately increase sales.

The use of digital signage in the hospitality sector has increased exponentially over the past 18 months as restaurants seek new innovative ways to regain some of their losses from continual and extended lockdowns.

Digital signage screens are not only being installed as menu boards above counters but also in front of house and window facing screens ready to draw passing foot traffic.

Standing out from competitors in a busy high street environment is challenging, add to that the stark reality that consumers have an average attention span of just 2.8 to 8 seconds and you can see why window-facing screens are on the rise.

In fact, research shows that digital signage displays capture 400% more views than static displays resulting in a 15% rise in customers, a compelling reason for any restaurant to invest in digital technology.

In-store menu boards and touch screen kiosks are dominant in quick service restaurants, successfully increasing sales by as much as 38% with 29.5% of restaurant customers saying that digital menu boards are likely to influence their purchase of a product.

Solutions such as ClevertouchLive delivers an intuitive cloud platform that includes over 200 editable templates, design tools to create bespoke layouts plus key features such as QR code generator for non-touch customer interaction, promotional scheduling, and the ability to display different content at different restaurants, all managed from the single point.

For more details contact [email protected].

Research shows that digital signage displays capture 400% more views than static displays resulting in a 15% rise in customers

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