Using Digital Signage, you can enhance customer engagement and boost sales through the following features: One-touch action triggering for pre-set messages that your team can manage, displaying various menus and offers based on demographics and end-of-day sales items. Allowing audience interaction through QR codes to control screen content and view menus and special offers. Best of all, there are no set-up, subscription, or ongoing fees.
Find out how three QSRs used digital signage to their advantage.
Case Study: Pizza Restaurant
A chain of pizza restaurants wanted to better engage with customers in-store. Realising that the customer demographics could change unexpectedly, they set up one-touch actions to switch menus. Now the front-of-house staff can change the offers on display based on the type of clientele in the restaurant.
Case Study: Mexican Restaurant
With changes to customer behaviour over time, this Mexican chain noticed customers wanted to avoid using menus in-store and introduced QR Codes to their signage. This enabled customers to use their own devices to view menus on the large screen and order from their own devices. Safe, dynamic and engaging.
Case Study: Coffee Shop
An independent coffee shop gave itself a target to increase sign-ups to its loyalty program. When staff recognise regular customers, they press the action trigger, and a poster informing customers that they get a free drink when they sign up appears. This increased new loyalty partners by 18%.