There are many reasons for this; digital signage is easily updated so can be kept relevant, it supports a combination of multimedia formats so appeals to a wider audience, and it is more accessible in a work environment than communication methods such as email, notices and eshots.
Research shows that there are seven key pain points when disseminating information within the workspace:
1. Communication Barriers
Digital signage content that includes globally recognised icons and images can reduce language, physical, and cognitive barriers making it easier for the audience to engage with digital signage content. Integrating digital displays with flashing lights and sounds to evacuate or direct people to safety further adds to the ability to widen the audience recognition.
2. Company Culture Development
Strengthening the company culture and branding using digital signage has proven to be successful. Showcasing company project works, client testimonials, new product/service launches, product information, branding videos and more appeals to both employees and visitors. Digital signage screens can be deployed in lobbies, waiting rooms, trade show booths, and select areas across the organisation in heavy footfall areas to improve visibility.
3. Information Distribution
Managing strategic communications capabilities where different information is relevant to different departments is one of the key features of ClevertouchLive digital signage. As ClevertouchLive is a cloud solution, the need to access various site locations to constantly update information and distribute that information to screens already deployed in the area is easy.
4. Broadcast Reach
Reaching all employees and visitors — especially during emergencies — no matter their location, within the workspace can be difficult. With digital signage screens ranging in size from tablet through to video wall, there is no space in the workplace that would not suit a screen. When deploying a digital signage message, the spread of screens ensures no one is missed in the broadcasting of crucial (perhaps life-saving) instructions because they could not hear, access notifications or were in non-contactable spaces. ClevertouchLive is included on every Clevertouch device including reception screens, way-finders, room booking tablets and collaboration panels.
5. Experience Expectations
Enhancing the visitor experience with digital signage creates a positive memory. Digital signage can reduce confusion and support both visitors and employees in navigating the workspace quickly and easily with wayfinding kiosks, interactive information screens and directional panels. It can display inviting dynamic personalised welcome messages. Employees and visitors can use personal devices for interaction with QR code scanning technology to further improve the experience.
6. Emergency action plans
Activating emergency or crisis management plans in an instant at the touch of a virtual button to display instructions that are easy to understand, actionable, and relevant to employees and visitors is a key feature in ClevertouchLive digital signage.
7. Motivation Enhancement
Motivating employees to reach business goals by displaying real-time Key Performance Indicators (KPIs) keep them focused and driven to meet their objectives. Add personal messages such as birthdays, awards and other celebratory events for a positive employee culture.