blog – Enterprise |

Destination Office: What is the Destination Office?

For many companies, encouraging colleagues to return to the office is the long-term plan. Many organisations will have already carried out an analysis of which roles transitioned smoothly to remote working. Those roles that have successfully adapted to remote working may continue to be home-based.

When looking at returning to the office, organisations will need to consider what the workforce will look like – do they need a traditional office space, or should the focus be on creating a hybrid-friendly environment?

The way organisations made agile responses to the pandemic will need to be replicated as the working world transforms once again. Discussions in the boardroom are around hybrid models, phased returns, keeping only front-line operations such as factory floors or warehouses open and permanently instating more flexible, remote working. So, what will offices represent in the future?

What is the destination office?

It’s not just about encouraging workers to return to the office. The Destination Office is a hub for thought leadership, in-person and virtual collaboration, customer events and meetings, and socialising with colleagues.



For some years, modern workplaces have created office spaces that serve as a destination to inspire and motivate. With so many roles now being performed remotely, the workplace needs to become a destination that people want to travel to. There has to be a reason to attend, which means the days of sitting statically at a desk while you are in the office are over. Your employees will now want to see a value-added that they cannot receive at home; connection with others, affinity with your brand and cultural values, and amenities or perks that make the trip to the office that little bit sweeter.

This series of blogs looks at current and projected trends, independent research and other studies to provide a comprehensive solution to the future of the workplace.

Download the full report here or email Mark Tildesley for more information.

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The Destination Office is a hub for thought leadership, in-person and virtual collaboration, customer events and meetings, and socialising with colleagues.

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