At ClevertouchLive, we’ve decided to change the way it works, and give the front-of-house and back-of-house teams the opportunity to update their digital posters at a time that is relevant to what’s happening in the restaurant.
The team on the ground can manage the content with one-touch action triggering. They can use a team device, such as a tablet or phone, to select from a series of pre-set posters. This allows them to display different menus and offers in line with changes in demographics.
Here are some examples of how it’s been working in action:
The Pizza Restaurant
A chain of pizza restaurants wanted to better engage with customers in-store. Realising that the customer demographics could change unexpectedly they set up one-touch actions to change menus. Now front-of-house staff can change the offers on display based on the type of clientele who are actually in the restaurant.
The Coffee Shop
An independent coffee shop gave itself a target to increase sign-ups to its loyalty program. When staff recognise regular customers, they press the action trigger, and a poster informing customers that they get a free drink when they sign up appears. This increased new loyalty partners by 18%.
Mexican Take Away
We worked with a chain of Mexican chain of fast-food eateries who wanted to give the chefs the decisions on what offers to promote each day. If there was an overstock of a certain perishable item, the chef could press the action trigger to update with a related offer.
When a match runs into extra time staff can wait until the moment the game is over to action a trigger, such as a post-match offer of a pitcher of beers. By using triggers rather than scheduling, the sports bar doesn’t have to worry about scheduled offers appearing while the game is still being played.