blog – Retail |

The future of fast food

Digital posters have long been used in quick service restaurants to keep customers informed of what’s available. Menus tend to automatically change from breakfast to lunch at a set time each day, with special offers being added from head office as and when appropriate. 

At CleverLive, we’ve decided to change the way it works, and give the front-of-house and back-of-house teams the opportunity to update their digital posters at a time that is relevant to what’s happening in the restaurant. 

The team on the ground can manage the content with one-touch action triggering. They can use a team device, such as a tablet or phone, to select from a series of pre-set posters. This allows them to display different menus and offers in line with changes in demographics. 

Here are some examples of how it’s been working in action:

The Pizza Restaurant
A chain of pizza restaurants wanted to better engage with customers in-store. Realising that the customer demographics could change unexpectedly they set up one-touch actions to change menus. Now front-of-house staff can change the offers on display based on the type of clientele who are actually in the restaurant.

The Coffee Shop
An independent coffee shop gave itself a target to increase sign-ups to its loyalty program. When staff recognise regular customers, they press the action trigger, and a poster informing customers that they get a free drink when they sign up appears. This increased new loyalty partners by 18%.

Mexican Take Away
We worked with a chain of Mexican chain of fast-food eateries who wanted to give the chefs the decisions on what offers to promote each day. If there was an overstock of a certain perishable item, the chef could press the action trigger to update with a related offer.


Sports Bar
When a match runs into extra time staff can wait until the moment the game is over to action a trigger, such as a post-match offer of a pitcher of beers. By using triggers rather than scheduling, the sports bar doesn’t have to worry about scheduled offers appearing while the game is still being played. 


Use a team device, such as a tablet or phone, to select from a series of pre-set posters